Premier Brands, a California-based company involved in creating, acquiring and marketing consumer packaged goods, is to roll out its new spirit, Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners, the group’s beverage development and incubation service.
Developed based on former basketball player Dennis Rodman's bad boy reputation, the vodka offers smooth and classic taste.
Rodman said, "Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a perfect representation of whom and what I am all about."
Premier Brands CEO and president Jorge Olson said the taste is incredible, the bottle is a work of art, and the brand is already recognizable.
"We have already had interest from brokers and accounts," Olson commented.
AB Partners founder Andreas Johansson said, "I'm excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand."
Bad Boy Vodka will be available for purchase through Premier Brands' distribution channels in California from 27 July 2013.
