Amul recently introduced Amul Diamond in the Delhi and NCR markets. The latest pouch milk variant comes with a minimum of 7% fat content and 9% solid-not-fat (SNF).
The product is targeted at customers looking for more creamy milk. Its distinguishing features include creamy taste, thicker texture and richer aroma. The product would be sold at price point of Rs 23 per 500 ml pouch and Rs 45 per 1 litre pack.
According to Vipul Chaudhary, chairman, GCMMF, the new product will help to fill the void for consumers’ preference of having creamy milk in the premium category. He said that this will expand the pouch milk market and attract consumers who are buying loose buffalo milk and help them shift to processed, pasteurised Amul Diamond Premium Full Cream Milk.
