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Are EU diabetes-metabolic syndrome health claims set to explode?

Zoom in font  Zoom out font Published: 2012-12-11  Origin: bakeryandsnacks.com  Authour: Diana Cowland  Views: 22
Core Tip: Eight ingredients have won EU health claims that can be used to back messaging around metabolic syndrome – although the take-up to date has been lacklustre, says Euromonitor analyst, Diana Cowland.
Eight ingredients have won EU health claims that can be used to back messaging around metabolic syndrome – although the take-up to date has been lacklustre, says Euromonitor analyst, Diana Cowland.

“Maintenance of blood sugar level” claims - valid from December 14 - can be linked to diabetes, decreased satiety, cardiovascular disease and the“metabolic syndrome”.

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