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Current Position:Home » News » Processed Foods » Confectionary » Topic

Functional chocolate bars must target a niche, says Herza

Zoom in font  Zoom out font Published: 2012-12-20  Authour: Kacey Culliney  Views: 24
Core Tip: There is no end to the possibilities of functional chocolate bar development and firms must specialize to succeed in a sector dominated by big players, a Herza Schokolade product developer says.
chocolateFunctional chocolate specialist Herza Schokolade, part of the Stern-Wywiol Gruppe, has said functional chocolate bars are ‘booming’ within the rapidly expanding functional food market.

Dennis Stoffers, product development manager at Herza Schokolade, said that within such a surging sector, firms looking to compete must specialize.
 
 
 
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