Kellogg shuns "silver bullet" 30% UK cereals sugar cap
Published: 2013-01-09 Origin: bakeryandsnacks Authour: Oliver Nieburg+ Views: 26
Core Tip: Cereal giant Kellogg has said that parents should make cereal choices for children and not government in rejecting what it calls a "silver bullet" proposal for a 30% sugar limit on cereals in the UK.
The UK’s shadow health secretary Andy Burnham is considering proposing a 30% cap on sugar content in cereals to tackle rising childhood obesity.
Government health secretary Jeremy Hunt said the coalition government may consider legislation, but would give manufacturers a chance to get their “house in order”, he told ITV News.