Andreas Gabel, sales director for Wrigley Germany said that the chewing gum segment had declined around 3% for Wrigley in the past year, influenced by 8.1% fewer sales in impulse channels.
Gum titan Wrigley is modernizing its strategy in impulse channels such as gas stations to rekindle falling sales in the German market.
Andreas Gabel, sales director for Wrigley Germany said that the chewing gum segment had declined around 3% for Wrigley in the past year, influenced by 8.1% fewer sales in impulse channels.
Andreas Gabel, sales director for Wrigley Germany said that the chewing gum segment had declined around 3% for Wrigley in the past year, influenced by 8.1% fewer sales in impulse channels.
