Stevia saw some big successes last year, including the relaunch of Sprite in France and Ireland with 30% less sugar following reformulation with the zero-calorie sweetener. The European market was on track to account for about half of all product launches containing stevia extracts last year, according to stevia supplier PureCircle – but while several big brands have backed stevia in Europe, Madden says it has taken longer than expected for widespread market uptake.Stevia saw some big successes last year, including the relaunch of Sprite in France and Ireland with 30% less sugar following reformulation with the zero-calorie sweetener. The European market was on track to account for about half of all product launches containing stevia extracts last year, according to stevia supplier PureCircle – but while several big brands have backed stevia in Europe, Madden says it has taken longer than expected for widespread market uptake.
