Fiber One Protein Bars, which offer offer 20% daily value of fiber, are available in five-count boxes for an RRP of $4.19 at major grocery stores across the nation.
Commenting on the new offering, Fiber One associate marketing manager Katherine Zonino said that the new Fiber One Protein Bars will be a healthier option that provide both nutrition and flavor.
"Fiber One Protein Bars deliver the taste you crave, but with the nutritional benefits of fiber and protein, making it easy to stay on track," added Zonino.
General Mills operates in about 100 countries and its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso.
