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Kung Pao launches chili chocolate bar with crowdfunding

Zoom in font  Zoom out font Published: 2013-01-22  Views: 26
Core Tip: US firm Kung Pao Chocolate has taken an unconventional approach to launching its new chili chocolate bar by asking consumers for financial support.
chili chocolate barIts crowdfunding approach invites consumers to support the final design of the packaging and the launch of the first 10,000 bars by making a donation online through Indiegogo.

The company has raised $550 of its $11,000 target to date.
 
 
 
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