UK-based bakery, dairy and Healthy Super Foods manufacturer Linwoods has rolled out new packaging across its Super Foods range, as part of its sales strategy for its Healthy Super Foods division in 2013.
Linwoods stated that its Healthy Super Food division has achieved a 17% rise in the UK sales over the past 12 months and an overall compound annual growth rate up 25% for the past three years. Its UK sales plan for 2013 is aimed at matching the last year's increase.
Linwoods' Healthy Super Foods range comprises milled and blended seeds, nuts and berries that offer essential nutrients, vitamins, minerals and fatty acids.
The new Linwoods Healthy Super Food packaging uses a simplified approach to convey its health benefit information, using a concise and easy to read format. It features a band of linked hearts around the top of each pack, indicating the benefits the product offers to the heart.
The company has renamed its Linwoods Flaxseed, Probiotic and Vitamin D as Flaxseed with Bio Cultures & Vitamin D in order to assure that the Linwoods Healthy Super Foods' offering complies with new EU ruling.
Linwoods Sales and Marketing manager Joanne Hayden said that the company's significant investment in communications has been implemented to raise the profile of Linwoods Healthy Super Foods, with UK consumer press activity, PR brand campaigns, and a new social media strategy.
Linwoods Healthy Super Foods are available from independent health food stores, Holland & Barrett, Julian Graves, Sainsbury's, Waitrose and pharmacies across the UK and are priced at £5.79 per 425g pack.
