Private-label manufacturer of gluten-free, dairy-free and fortified confectionery and bakery products Carmit Candy is to launch a new line of functional confectionery products for specific health indications.
“We have made an investment to expand our reach in the fortified confectionery and supplement markets,” said Steve Grun, CEO of Carmit. “This is a natural progression for us, after successfully developing and launching innovative products in the global gluten-free confectionery market. The fortified confectionery market is a strategic direction for us and we hope to further establish Carmit as a leading private label manufacturer for value added and healthy confectionery products.”
The new line of fortified confectionery products is designed to provide specific health benefits while maintaining excellent taste and texture. For each health indication, Carmit says that ingredients are carefully selected for their scientific support, regulatory approval and technical parameters. The ingredients are then incorporated into one of the confectionery carriers such as chocolate coins, toffee-chews, crème-filled wafers and lollipops and undergo organoleptic and analytical testing.
Hghlights of the new fortified confectionery product line include a weight-management wafer-bar with glucomannan and potato extract; a bone-health chocolate coin with calcium, vitamin D and vitamin K; and an immune-health sugar-free toffee chew with echinacea, vitamin C and zinc.
“We are very excited about the potential of the fortified confectionery and supplement markets,” said Adrian Sagman, VP of export marketing and sales at Carmit.
“Our customers are looking for new and innovative products—especially supplements that can be delivered in a tasty food format. We can offer these products as-is, or can work with our customers to create a custom formulation. Partnering with Carmit reduces time-to-market and allows companies to lead with innovative products.”
