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Current Position:Home » News » Processed Foods » Confectionary » Topic

Mondelez to innovate in premium French chocolate market

Zoom in font  Zoom out font Published: 2013-04-11  Authour: Oliver Nieburg+  Views: 32
Core Tip: Mondelez has reported growth through innovation in the atypical French market that favors premium and dark chocolate more than most places in the world.
AMondelezt a press briefing yesterday, Mondelez said that chocolate is the leading confectionery segment in France and is worth €2.9bn ($3.8bn), up 2.7% from 2011 to 2012.
Volumes stand at around 250,000 metric tons per annum and the chocolate spend per consumer has increased €10 ($13) compared to five years ago.

Mondelez is the number two chocolate firm in France with a 16.5% stake, behind market leader Ferrero.

The firm is level with Mars globally in chocolate, but is the leader in Europe with a 21% share.

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