Bebida Beverage (BeBevCo), a US-based developer, manufacturer and marketer of liquid relaxation and energy products, has purchased 40% stake in The Kudzu Agency, a branding and modeling agency, for the brand development of KOMA Unwind relaxation drink and other products.
The Kudzu Agency was developed to control the brand building efforts for brand KOMA Unwind relaxation drink.
BeBevCo has also appointed Lauren Bumgarner as the managing director of The Kudzu Agency.
Bumgarner said: "Mr. Weber and the team at BeBevCo have been extremely helpful at developing protocol and developing a business model that will be efficient and productive."
BeBevCo CEO Brian Weber said this move is part of the progress of business and intentions to continue growth and build the company's brands.
"We now have a team completely integrated from a brand building perspective including logistics, printing, point of sale and everything it takes to build the brands," Weber added.
"This gives us a unique ability to move quickly on new events, new projects and make adjustments on the fly.
"Over the next 24 months the Kudzu Agency will have set up and placed promotional persons at events more than likely exceeding 50 thousand hours."
