BACARDI USA, an import and distribution arm of BACARDI, has expanded the availability of BACARDI Pineapple Fusion rum throughout the US.
Launched in February 2013 during NBA on TNT All-Star Saturday Night Party, the flavored rum blends the sweet notes of pineapple rum with toasted flavors of coconut rum.
BACARDI Pineapple Fusion rum can be served chilled as shot drinks or mixed with fruit juice or coconut water or can be used as a base for preparing cocktails such as Pineapple Fused and Pineapple Arnold Palmer.
Pineapple Fused is prepared by mixing one part BACARDI Pineapple Fusion Flavored rum with three parts of pineapple juice and garnished with pineapple wedge.
Pineapple Arnold Palmer is prepared by mixing one part BACARDI Pineapple Fusion rum, two parts lemonade, two parts iced tea and garnished with pineapple wedge.
BACARDI USA rum category vice president and brand managing director Toby Whitmoyer said BACARDI rum is known for creating different flavor combinations.
"We were inspired by the fusion of pineapple and coconut rums to deliver an integrated 'fusion' platform that resonates with our target consumers by combining music, sports, and great cocktails," Whitmoyer.
BACARDI Pineapple Fusion is available in 50ml, 200ml, 375ml, 750ml, 1l and 1.75l bottle formats with suggested retail price of $14.99 per 750ml bottle.
