Bebida Beverage (BeBevCo) has said the purpose of its launch initiative in Europe and Asia - BeBevCo Euro-Asia AU - in Warsaw, Poland is to take advantage of the increase in demand for energy and relaxation drinks in 102 countries in Europe, Africa and Asia.
BeBevCo Euro-Asia is a private company held by BeBevCo CEO Brian Weber and chairman of the board, non executive director and a major shareholder Ahmed Elafifi.
The structural arrangement has BeBevCo USA and BeBevCo Euro-Asia in a shared profit center.
Manufacturing, packaging and shipping of the products will be handled in the US by BeBevCo USA and BeBevCo Euro Asia team will handle everything in the respectable territories beyond that point.
Corporate equity of the company will be divided by Weber and Elafifi.
BeBevCo has entered into a 99-year contract with BeBevCo Euro-Asia to manage, market, distribute and enter into distribution agreements for 102 countries including those in Europe, Russia, India, Asia, North Africa and the Middle East.
The Euro-Asian division will inherit the foreign deals including LOIs with French and Italian distribution partners from the US division.
It has also acquired the services of a global trademark company to secure territories in the Madrid Protocol and the balance of nations affected by the terms of the agreement.
Weber said that that the company is hiring a team including management, marketing and experienced sales individuals.
"We expect to hire between 150-200 driven and effective brand ambassadors, marketers, sales persons and support personnel over the next 36 months to ensure successful expansion of our brand as we build an attractive ROI for the companies, their equity partners and shareholders alike," Weber added.
BeBevCo develops manufactures and markets liquid relaxation products including KOMA Unwind Liquid Relaxation, KOMA Unwind Sugar-free Liquid Relaxation and KOMA Unwind Liquid Relaxation Shot as well as POTENCIA Energy, POTENCIA BLAST energy shot, Relax 5 shots and Piranha Water.
