This year's Girl Scout cookie sales are on track to top last year's record $790 million in sales, which beat 2011's $760 million, and may soon reach the billion-dollar mark, reported CNBC.Girl Scout cookies are in second place for the most popular cookie in the United States. In comparison, the most popular cookie in the United States, Mondelez's Oreo, generates U.S. sales of more than $1 billion. Mondelez's Chips Ahoy are in third place.
The billion-dollar mark may not be far off for Girl Scout cookies, especially if the organization's CEO Anna Maria Chavez's e-commerce vision passes. "We're looking at a couple years, we'll probably have a prototype in the next calendar year for girls to test out," said Chavez in an interview with CNBC.
The aim of the business and its extension to sell cookies online is still to build financial acumen for the girls. Chavez launched a financial literacy program that is in full motion. The girls can now earn 26 business badges, ranging from "Money Counts," at the young end, to "Profits and Losses," at the more sophisticated end.
In 2012, Girl Scout cookies updated its packaging to show off the five skills the Girl Scout Cookie Program teaches girls—goal setting, decision making, money management, people skills and business ethics. The Girl Scout Cookie Program decided to update packaging as part of an overall brand refresh preceding the organization's 100th anniversary in March 2012.
