Java Detour, a US-based gourmet coffee franchise company, is set to venture into retail coffee market by building specialty retail coffee brands.
The company has combined previously developed national and international retail and franchise companies to build a new franchise concept that offers franchisees a list of features including drive-thru and coffee lounge formats and dual and tri-brand franchises.
Java Detour CEO Harry Kraatz said:"We have all spent years building major companies based upon maximizing store revenues and profits, so when we joined forces at Java Detour we decided to pour all of our expertise into making it the best new business opportunity possible."
Java Detour team member Mark Naify said that the company will expand Java Detour business in the US as well as globally by focusing on customer service, staff training and profit maximization to take advantage of the rapid growth in the premium coffee and beverage industry.
"Whether a franchisee is a new single-unit owner, or an experienced multi-unit operator, we seek to add as much value as we can," Naify added.
"New franchisees need to know that they will get exceptional training, marketing support and expert help to find and build profitable locations.
"We have spent our careers delivering those kinds of services. Java Detour is where we are bringing it together in one place to create a great coffee franchise."
To provide franchisees with a range of day-part options possible, Java Detour has also negotiated reciprocal development agreements with Mrs Fields and TCBY.
Java Detour brand represents gourmet coffee, served in convenient locations. It is currently looking for single-unit, multi-unit and regional franchise partners throughout the US.
