Life sciences company Kemin, who manufacture FloraGLO brand Lutein, has become a platinum sponsor of the Ocular Nutrition Society (ONS) with the aim of increasing awareness for essential eye nutrients and true scientific investigation.
The sponsorship coincides with the launch of Kemin’s new “Don’t Lose SIGHT of the Science” campaign, which emphasises the large body of established science behind FloraGLO Lutein, which the company claims is the most clinically researched brand worldwide .
“Kemin and the ONS have both been long time pioneers of ocular nutrition,” said Dr. Jeffrey Anshel, president of ONS. “The partnership comes at an ideal time, following the release of the National Eye Institutes’ (NEI) second Age-Related Eye Disease Study (AREDS2), which reaffirms the importance of lutein supplementation as a link between nutrition and eye health.”
FloraGLO was used by the NEI for AREDS2. The five year landmark study reinforces the effectiveness of lutein and zeaxanthin in reducing the progression of advanced age-related macular degeneration (AAMD).
“Studies have shown that not all sources of lutein are equivalent, and often, other lutein brands rely on ‘borrowed’ science to substantiate their claims,” said Heather Richardson, Kemin global product manager of FloraGLO Lutein. “This is why it is more important than ever to not lose sight of the science. The strong body of clinical research behind FloraGLO Lutein ensures our eye vitamin manufacturers, and ultimately consumers, of a high quality, efficacious product.”