Ice cream brand Creambell has announced a new addition to its range of ice cream desserts - Shahi Kheer.
Shahi Kheer, which is based on the popular traditional Indian delicacy, promises to satiate the sweet-tooth of consumers, according to a press release issued by the company.
It comes with a generous sprinkling of dry fruits like almonds, pistachios, cashews and raisins and combines the trademark lusciousness of ice creams with the traditional flavour of kheer, adds the release.
Speaking on the launch, Nitin Arora, CEO, Creambell Ice Creams, said, “At Creambell, we constantly strive to come up with innovative products for our consumers. Kheer without doubt happens to be one of India’s favourite desserts, so it just had to be on our list of ice cream desserts. With our new product, consumers can get the authentic taste of kheer without having to fret about the preparation, anytime of day or night.”
The product comes in a tamper-proof moulded box - 525 gm / 1,000 ml pack, priced at Rs 225 and available across Delhi/ NCR, Punjab and UP.
