The Pulse Beverage, a US-based beverage maker, has collaborated with Nature's Best and Gelson's Markets to expand the distribution of its PULSE brand of functional drinks.
PULSE brand of functional beverages are available in five flavors in three health platforms - PULSE Heart Health Formula, PULSE Women's Health Formula and PULSE Men's Health Formula.
Based in California, Nature's Best distributes its products through a fleet of multi-temperature delivery trucks that serve health and natural food stores in many Western States.
It also ships its products through ocean-going container ships that serve its customers' overseas markets such as Asia.
Pulse Beverage CEO Bob Yates said: "Partnering with Nature's Best is a perfect fit for our PULSE® brand of functional beverages and will expand and accelerate our growth into Western USA and provide a connection to the important Asian markets."
Pulse Beverage national sales manager Paddy Sheya said: "The all natural channel of trade will be a major asset for the distribution of PULSE® and Nature's Best is one of the best distribution systems to supply this channel."
Gelson's Markets is a supermarket chain that operates 17 stores of Southern California, including, Century City, Dana Point, Encino, Hollywood, Irvine, Marina del Rey, Newport Beach, Pacific Palisades, Pasadena, Santa Barbara, Sherman Oaks and West Hollywood areas.
