The Pulse Beverage, a US-based manufacturer of functional beverages, has inked distribution agreements with retailers United Grocers and Foodtown.
United Grocers is a retailer-owned wholesale grocery cooperative in the western US, while Foodtown is a cooperative of independently owned grocery stores in New Jersey, New York and Pennsylvania.
As per the terms of the agreements, United Grocers and Foodtown will sell Pulse Natural Cabana Lemonade at their 51 and 61 retail locations respectively across West Texas, New York and New Jersey.
The Pulse Beverage CEO Bob Yates said that both of these grocery cooperatives have strong ties to their communities, providing an opportunity to continue to build the company's presence and introduce its beverages in key regions.
"The relationships we establish with new retailers are critical, as we further enhance our distribution network and maintain an aggressive growth trajectory for the company," added Yates.
The Pulse Beverage produces and markets Cabana branded natural lemonade and Pulse branded functional beverages in North America.
