Pulse Beverage, a US-based maker of functional beverages, in collaboration with four new distributors, has expanded the availability of its PULSE brand functional drinks in California.
These four new distributors will join the existing distributors including Avanzar Sales and Distribution, Geyser Distributing, Specialty Beverage Distributor, GBL Distributing, Premium Beverage and D&L Distributing.
The functional drink maker has completed its second run PULSE and has started shipping to Southern California.
Pulse brand of beverages are developed by Baxter Healthcare in three health platforms - PULSE Heart Health Formula, PULSE Women's Health Formula and PULSE Men's Health Formula.
These drinks are made available in a variety of flavors including five low calorie Lemonade flavors.
Avanzar president Bill Juarez said that with this partnership, the distributor will assist the beverage maker to expand its PULSE brand into the Southern California marketplace.
"We believe this new line of functional beverages will only add to the strength of the Cabana™ brand which we currently represent for Pulse in the natural food channel as well as distribute in our DSD businesses in SoCal and soon to be in Arizona," Juarez added.
