Marks and Spencer (M&S) has introduced its first range of long life skimmed, semi-skimmed and whole milk, produced in the UK by Crediton Dairy.
The range is being launched as a convenient alternative or supplement to chilled milk which can help shoppers lower food waste.
It is packed in Tetra Pak's 1 litre Tetra Brik Aseptic carton, a six layered package which keeps the milk fresh and protected for up to six months, without the need for preservatives or refrigeration, until ready for consumption.
The range uses less energy than milk products that need to be chilled, as long life milk does not require refrigeration in the supply chain or the store. In addition, it features light-weight, stackable pack design, which makes it efficient to transport, space-efficient on shelf and in the cupboard.
The cartons are made primarily from a renewable resource - wood, in the form of paperboard, sourced from responsibly-managed forests - and are widely recyclable after use.
M&S buyer Kerry Ann Ward said that the company has introduced that new range of long life milk so that customers will always be able to have a supply of milk in the house without having to over buy chilled milk that can go off before they are able to use it all.
"This will help to cut down on unnecessary milk - and money - down the drain," Ward added.
Tetra Pak UK & Ireland marketing manager Andrew Smith said that Long life milk is the preferred choice in many European countries and, as more consumers realise the benefits it offers - it can be conveniently stored in the cupboard ready for those occasions when milk supplies are running low, and has all the same applications as chilled milk - the company hopes to see it increase in popularity in the UK as well.
"We're thrilled to be bringing these benefits to M&S shoppers for the first time, working with Crediton Dairy to pack M&S' first ever range of long life milk in our Tetra Brik Aseptic cartons, which use our unique aseptic technology to keep the milk inside fresh and safe until customers are ready to enjoy it," Smith added.
