“Plum” is the No. 2 brand of organic baby food in the United States and is currently the No. 4 baby food brand overall. Plum Organics generated $93 million in gross sales for the year ended Dec. 31, 2012.
Campbell will operate Plum as a standalone business within its Campbell North America division. Senior members of Plum Organics’ management team, including co-founder and president Neil Grimmer, will continue to lead Plum and its mission-driven culture from its headquarters in Emeryville, Calif. Grimmer will report to Mark Alexander, President-Campbell North America.
Alexander said, “We are thrilled to welcome the ‘Plum’ brand, its people and its quality products to Campbell. Plum is generating great success in the marketplace, and we believe that Campbell’s resources will help fuel further expansion of the ‘Plum’ brand within the fast-growing premium, organic food segment.”
