Jake's Wayback Burgers, a US-based fast-casual restaurant chain, has inked a new franchise deal with Topaz MENA to expand the brand into 28 countries throughout the Middle East and North Africa region (MENA).
This move is part of the chain's strategy to expand the brand footprint. The first outlet, under the deal, is slated to open in Dubai.
Topaz MENA board vice chairman Abdulrahman Alieedon said the proposal to open the first outlet in Dubai is strategically ideal, as it is centrally located in the MENA region.
"As Master Franchisee of the 28 countries in the region it will be easy for us to share the value proposition with multi-unit operators and area developers looking to get into the thriving fast casual burger category."
Jake's Wayback Burger president John Eucalitto said, "From Morocco to Iraq, we look forward to working with Topaz MENA to help find the right Sub-Master Franchisees to partner with in each of the 28 countries."
Jake's Wayback Burgers currently operates 70 stores across 22 states and seeks to triple its number of locations sold by the end of 2013.
