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Starbucks Pushing Food Items to Boost Sales

Zoom in font  Zoom out font Published: 2013-06-20  Views: 16
Core Tip: According to the Associated Press, 19 percent of overall sales at Starbucks currently come from food.
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Starbucks is known first and foremost for its coffee. But as the coffee market continues to get more competitive, company execs are hoping to boost sales with Starbucks' lesser known money-maker — food.

According to the Associated Press, 19 percent of overall sales at Starbucks currently come from food. The brand continues to attempt to grow that number with new sandwich and salad options, which rolled out in April. Those menu items are part of an overall effort to tempt coffee drinkers with better food.

Another example is the La Boulange baker acquisition, which chief financial officer of Starbucks Troy Alstead hopes will give customers better bakery options.

 
 
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