United Biscuits (UBUK), a UK-based manufacturer of biscuits and cakes, has unveiled McVitie’s Digestives Cheesecake Creams.The new product complements the McVitie's Digestives range that capitalizes on the link between McVitie's Digestives and cheesecake.
The 168g McVitie's Digestives Cheesecake Creams comprises cheesecake inspired cream fillings sandwiched between two midi-sized McVitie's Digestive biscuits. It is available in two variants; Vanilla and Lemon, for an MRRP of £1.36.
The range is also available in £1.19 price marked packs, which allows retailers to deliver visible value to shoppers on shelf as well as boost sales.
UBUK Market Strategy & Planning director Mark Sugden said: With the launch of our new McVitie's Digestives Cheesecake Creams we're confident they will attract further sales from cheesecake lovers and drive more growth into the Everyday Treat segment and in turn, sales for retailers."
UBUK is set to launch an outdoor and women's weeklies advertising campaign to drive consumer awareness of McVitie's Digestives Cheesecake Creams and promote trial of the new range.
