Baron Z, a Sweden-based producer of premium spirits, has selected Thirsty Wine & Spirits Distributors (TW&SD) of Columbus, Ohio to distribute its vodka and gin spirits products in the US and Canada.
Launched for the first time in Sweden in December 2008, the two products enjoyed successful run in the country, forcing the company to expand them to North American markets.
Baron Z executive vice president Gabriel Zettechelme said the consumers liked the products because of their quality and design and wanted more, so they are looking forward to Lonnie and his Thirsty Wine & Spirits Team in Columbus, Ohio making it a brand that consumers in North American will enjoy as well.
TW&SD CEO Lonnie Meyer said they look forward to introducing this exciting new Premium Brand from the Zettechelme Family from Stockholm, Sweden to the North American Market.
"We're going to build BARON Z here in Ohio which will in turn bring jobs to the region. We look forward to hiring at least 60 Sales and Support Staff at our Columbus, Ohio Headquarters and we're looking forward to building a New Spirits Brand and grow here in United States and Canada," Meyer added.
"We appreciate this Opportunity by the Zettechelme Family; we'll start in here in Ohio and build this BARON Z Premium Brand Spirits throughout the United States and Canada and we're looking forward to working with them for many years to come.
"We're also looking to establish New Distributors in all 50 States and in Canada. Our goal is to be in Canada by September with distributors in all 10 Canadian Provinces as soon as we speak with prospective partners there."
