Coca-Cola Canada is set to introduce Interac Flash Contactless Debit technology on vending machines at the Calgary Stampede, an annual rodeo, exhibition and festival, on 5 July 2013.
Interac Flash is an enhancement of Interac Debit developed by Canada-based Interac Association.
The contactless debit technology will be initially rolled out on 16 vending machines, with plans to deploy on approximately 4,000 Coca-Cola vending machines across Canada by the end of July.
This technology enables customers to pay for their Coca-Cola beverage by holding their Interac Flash-enabled debit cards in front of a contactless point-of-sale reader.
Coca-Cola Refreshments Canada president John Guarino said: "This first-of-its-kind initiative offers consumers the flexibility to pay the way they want for the beverages they love."
Interac Association president and CEO Mark O'Connell said: "As a leader in the beverage marketplace, Coca-Cola understands the value that Interac Flash offers, particularly to its consumers wanting to pay quickly and securely at its vending machines with funds from their bank accounts."
This technology enables customers to pay for their Coca-Cola beverage by holding their Interac Flash-enabled debit cards in front of a contactless point-of-sale reader.
Coca-Cola Refreshments Canada president John Guarino said: "This first-of-its-kind initiative offers consumers the flexibility to pay the way they want for the beverages they love."
Interac Association president and CEO Mark O'Connell said: "As a leader in the beverage marketplace, Coca-Cola understands the value that Interac Flash offers, particularly to its consumers wanting to pay quickly and securely at its vending machines with funds from their bank accounts."
