Distilleries, a Kentucky-based producer and marketer of bourbon and premium American whiskeys, has created a newly designed label for two of its Henry McKenna Bourbon brands in the US.The two brands are Henry McKenna Bourbon and Henry McKenna Bottled-In-Bond Single Barrel Bourbon.
The labels have been updated with bolder and modern look. The bottles now feature a new neck, face and back label along with a new brown cap, reported just-drinks.com.
The new packaging will be implemented across the brands' 1.75l, 1l, 750ml and 375ml bottle formats.
Heaven Hill Distilleries was quoted by the website as saying that its full-barrel program has resulted in a wider distribution for the two bourbons and the program has given retailers and on-premise accounts the option to taste, select and purchase a full barrel of bourbon and receive bottles personalized with their names and logos.
Henry McKenna brand joins O'Mara's Irish cream liqueur brand, which was updated with new packaging in May 2013.
