Marley Coffee, a US-based ethically farmed and artisan roasted gourmet coffee company, has inked into a letter of intent to purchase the assets of Black Rock Beverage Services (BRB).
This move is a part of Marley Coffee's larger national strategy to initially roll out in Denver.
BRB is a boutique coffee and food service provider in the greater Denver, Colorado. With this acquisition, Marley will own BRB's equipment, truck and its employees.
Marley Coffee CEO Brent Toevs said that this transaction will benefit the company both from a strategic and PnL perspective.
"I have a passion for this part of the coffee industry and I believe the addition of BRB to our team and business will have a meaningful impact on our growth locally here in Denver," Toevs added.
"We are actively establishing and pursuing this model in other major metropolitan cities across North America where we have strong retail distribution.
"We're starting to get into all of the major national grocery stores like Kroger's and Safeway and we believe building up the coffee route channel will have a significant impact on our retail grocery business."
BRB owner Jeff Krumtum said: "Since adding Marley Coffee to our OCS and Food Service portfolio, I've been able to grow quickly and their brand has been an integral part of our sales strategy."
