Marley Coffee has entered into a strategic marketing alliance with SA Studios Global, a US-based integrated cultural marketing agency, to serve as its strategic marketing partner.
With this agreement, the coffee company joins the SA Studios' client portfolio which includes PepsiCo, MetroPCS and Nike.
SA Studios plans to work closely with the Marley's retail partners including Kroger's, Office Depot to give new ideas and activations that will propagate the target growth.
Marley Coffee founder and chairman Rohan Marley said that the company has chosen SA Studios as their strategic partner based on their understanding of the Marley brand.
"As we continue to rapidly expand, it is crucial to engage a marketing partner with their level of innovation and cultural comprehension," Marley added.
Currently SA Studios is working on a collaboration series by visual artists to create limited edition Marley Coffee Bags inspired by coffee growing nations and 2014 World Cup participants.
Marley Coffee CEO Brent Toevs said: "SA will help us ensure that consumers have as much of a positive affinity with our product as they have with the Marley brand."
