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Mars Chocolate launches new addition to Dove Dark Chocolate range

Zoom in font  Zoom out font Published: 2013-08-05  Views: 85
Core Tip: Mars Chocolate North America has launched Dove Mint & Dark Chocolate Swirl, a new addition to its Dove Dark Chocolate range.
Mars ChocoDove Dark Chocolate late North America has launched Dove Mint & Dark Chocolate Swirl, a new addition to its Dove Dark Chocolate range.

The new Dove Dark Chocolate flavor is infused with smooth mint, creating a swirled design, the company said.

Mars Chocolate North America chief consumer officer Roy Benin said that as a leading solid dark chocolate on the market, Mars continues to find new and innovative ways to expand its Dove Dark chocolate portfolio.

"The combination of mint and dark chocolate tastes great together, and the way in which we've uniquely combined these flavors truly does make this product 'Taste as Good as it Looks'," Benin added.

The new product is available nationally in both large bars and bags of individually wrapped Dove Brand Promises. The suggested retail price for both is $1.99 and $3.49, respectively.

Mars Chocolate North America is the North American chocolate operations of Mars. Mars has net sales of more than $33bn, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience.

 
 
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