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Current Position:Home » News » Food Technology » Packaging » Topic

Co-operative Group to revamp private label range

Zoom in font  Zoom out font Published: 2013-08-07  Views: 44
Core Tip: UK retailer the Co-operative Group is to relaunch its current private label range in a bid to boost sales.
UKCo-operative Group retailer the Co-operative Group is to relaunch its current private label range in a bid to boost sales.

The company's new private label range is to rebranded as 'Loved By Us' and will go on sale in Co-op stores from September, with up to 700 lines to be updated by Christmas.

The remaining 1800 products in the Co-op's product range of 2500 lines with will be rolled out during 2014.

The packaging revamp follows the relaunch of the retailer's 'Healthier Choice' and 'Naturally Healthy' range under a new name, 'Good Life'.

 
 
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