at-based beverage Sneaky Pete's has announced that its products will be carried by Vitamin Shoppes stores starting this month. Sneaky Pete’s, whose brand has been available traditionally in supermarkets is expanding its points of presence with placements in cafeterias and convenience stores alike across the country. In some retail locations, branded coolers are making sure that Sneaky Pete’s message—which the company describes as "high fiber, low calories and great flavor" are in front of consumers who want to add healthy options to their lifestyle.Shawn Sweeney, vice president of sales, Sneaky Pete’s Beverage comments, “We are very excited to announce our most recent retail distribution addition. Vitamin Shoppe is a leader in the health category with a specific product assortment and strong customer loyalty. Being affiliated with this well known and respected chain will help make Sneaky Pete’s Oat Beverage more readily available to a unique customer set and build more fans.
“We firmly believe that expanding our retail distribution network is key to ensuring Sneaky Pete’s Oat Beverage continued growth. This latest deal with Vitamin Shoppes will expose the brand to consumers who are committed to keeping healthy. Sneaky Pete’s Oat Beverage is a natural choice for their customers.”
Initially, Sneaky Pete’s Oat Beverage will be available in more than 470 Vitamin Shoppe locations.
