on multimedia campaign, which is to kick off in early October, will feature both TV and digital advertising, a customer magazine and in-store communication materials.The campaign will kick off with a 40-second advert and sponsorship of ITV's 'Lorraine' show from October, which will continue till the end of December.
The new advertising push will champion Spar's convenience, value, product ranges and fresh produce as well as reinforcing its 'heritage at the heart of communities', according to Spar UK.
The campaign will also showcase Spar's own-label range, as well as a range of 'winter warmer' style products, which are due to launch in October. MediaCom Leeds (a GroupM subsidiary) and the Leith Agency to have been appointed by Spar to handle the campaign.
“The campaign is a significant milestone for our business and we are delighted to be working in partnership with two leading agencies to help us create a powerful and effective campaign," Phillippe Rondepierre, Spar's head of marketing said.
“There is an enormous amount of warmth towards the brand, which we would like to communicate. Spar is customer driven; we understand and listen to our customers’ needs, and are continuously striving to give them what they want and to deliver the very best service. This campaign will bring our ‘There for You’ strapline to the fore.”
Speaking at the IGD's Symbol Groups Summit earlier this year, Rondepierre commented that when asked what store owners wanted from Spar, many of them said that they wanted TV ads from the symbol group.
While Spar ran two TV ads on British TV in 2009, recent years have seen the retailer focusing marketing efforts on radio advertising, programme sponsorships and digital campaigns.
