Tzabar, Israel’s largest salad company has taken on Eida Chareidis kashrus, offering its wide range of salads and original humus recipes to the tzibur at large.
According to a market survey, over 50% of the chareidi tzibur in Eretz Yisrael buys prepared salads and 85% buy humus. The company feels by moving to the Eida it will increase its market share as competition in the prepared salad market grows.
The average Israeli consumes 8kg of humus annually. Tzabar currently holds 40% of the national market.
