Magromex (a Mexican company) is a leader in the production and export of blackberry and blueberry that is currently working on expanding its portfolio with the addition of new products such as yellow and green Italian zucchinis, seedless Persian and English cucumbers, green beans, grapes tomatoes and yellow grape tomatoes.
The acquisition of these vegetables will be the result of agreements with other producers. The company will be in charge of maintaining the products' quality and safety parameters as well as marketing it. The stage production of the new products will be from November to April and some of them will be available throughout the year in different production areas in Mexico.
The acquisition of these vegetables will be the result of agreements with other producers. The company will be in charge of maintaining the products' quality and safety parameters as well as marketing it. The stage production of the new products will be from November to April and some of them will be available throughout the year in different production areas in Mexico.
In total, Magromex produces and sells between 550,000 - 600,000 boxes of blackberries and blueberries from September to May. HACCP, GlobalGAP, SQF and CTPAT certify this production.
100% of these fruits are exported, mainly to the United States and a small volume to Japan and Europe. The new products will also be Mexican, from Sinaloa, Jalisco and Nayarit. Its main destinations are Asia and Europe. Shipments to Asia, both current and future, are made 100% by air, thereby allowing the company to offer high quality products that are tailored to that market's requirements.
In terms of promotion, the firm plans to work soon with Mexico Calidad Suprema to advertise in their magazines, as well as to update their web page with information about new products. The company will attend the next edition of Asia Fruit Logistica, which will take place in Hong Kong from 4 to 6 September, in order to open up markets for Mexican vegetables.
