Eroski has launched in all its supermarkets and hypermarkets a campaign to raise funds for the Philippines typhoon victims. It is done in collaboration with UNICEF and MSF.
Customers can make a voluntary donation to cover basic needs of the population affected by the disaster.
Eroski’s stores exhibit campaign posters, under the slogan 'After the typhoon, Philippines need us', to appeal the solidarity of their customers in the hope that they make a voluntary donation passing through the checkout line.
"We has always responded to humanitarian emergencies. We are confident that, once again, consumers will be involved at this catastrophe," said Eroski's Alejandro MartinezBerriochoa.
Eroski Distribution Group is one of the largest contributors to charity in Spain. It is the country's largest retailer of fair trade third world goods, the largest retailer of locally produced and organic products, and it has made the largest investment in community development in Spain.