motion specialists Denny Bros have teamed up with digital packaging specialists Pulse Media to help put together a Fix-a-Form leaflet label to encourage Bisto lovers to try something different this winter ; something that is wholesome and quick and easy to make. The first recipe has been devised as a follow on from the great British Sunday lunch which Bisto has been a part of for over 100 years. Monday’s Marvellous Pie Recipe uses leftover meat and vegetables from the UK’s much-revered Sunday roast to make a delicious, nutritious and economic dish to
start the new week.
Pulse Media commented: ‘Bisto is one of Premier Foods’ heritage brands. It is in almost every family’s kitchen because of its association with the Sunday roast but can be used for so many more recipes and that is the reason for this Monday’s Marvellous Pie promotion. Premier Foods is challenging Bisto lovers to try something different but keep the same favourite taste.’
‘It works because the 4-page resealable Fix-a-Form® multi-page label gives all the room needed for the recipe ingredients, instructions and fabulous pie photo. It can be all self-contained within the Fix-a-Form leaving just the aah! Bisto logo visible on the front-page and this is affixed to the top of the normal Bisto tub. In this way, the overall pack keeps its brand integrity. The Fix-a-Form is a top-quality mechanic that looks as good as it performs. It is perfect for delivering campaigns that are just a little bit different and designed to create an instant boost in sales.’
Added a spokesperson from Premier Foods: ‘We’re delighted with the overall appearance of the Fix-a-Form on-pack. We hope the potential sales-uplift will enable more of these promotions to come in future – covering home-cooked recipe ideas to fit all seasons.’
Bisto can be found in the cupboards of 57% of British households, and enjoyed in 1.3 billion meals each year. The brand’s latest radio and TV campaign calls for families to sit at the table for one night a week to eat ‘proper’ food.
Fix-a-Form is the UK’s leading brand of multi-page leaflet labels. It helps brand owners to communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information.
Fix-a-Form can also add incentives such as competitions, inserts, vouchers, ‘scratch-off panels’, SMS text promotions, and collectables.
