ned by Carlsberg drinks business Ringnes, has been packaged in a teardrop bottle since 2000.JDO was tasked with developing the PET structure as part of a bigger brand portfolio review and to rationalise and harmonise the packs to benefit both consumers and the production process.
Paper labels have been replaced with pressure sensitive labels for the premium and core portfolio and metallic for the core range.
Paul Drake, JDO creative director, said: “We took the best of the past and premiumised the packs. Every aspect of the design has been revitalised to inject modern and premium cues, from the identity lock up and colour coded caps through to the metallic label and the bottle structure. We wanted to deliver designs that were worthy of this well known and loved brand.”
Christine Nygaard-Andersen, group brand manager at Ringnes, added: “JDO’s new packs have united the Farris portfolio of products and will strengthen Farris’ position as the preferred choice amongst Norwegian consumers. 90% of Norwegian consumers say that the new Farris presentation is the most appealing design on the market, and that we have found the right balance between the strong historic equities of Farris and a new modern look.”
