To launch the Wicked and premium chocolate bars, a special gift pack was required which would create excitement and anticipation through a series of ‘reveals’ before the chocolates were presented.
It was also important that the chocolate bars were well protected to reach each recipient in perfect condition.
Working with printing firm Print Monkey, Pollard manufactured a quality presentation box manufactured in Colorplan paper board and incorporating lines of gold foil blocking across one half of the lid at a diagonal, together with the Wicked and Wonderful logo.
A magnetic closure ensures a secure fastening and easy opening.
The lid opens up to reveal a similar second layer of board and foil blocking, this time in two halves.
Print Monkey managed the project, providing the liaison between the client and Pollard.
Emma Moore, Print Monkey’s managing director, said: “Suppliers like Pollard are an integral part of our business – we love working with companies who like to be challenged and we enjoy supporting them through such projects. It also means our offering to our clients is greatly increased.”