The move is in line with the company's efforts to establish itself as one of the leading food and beverages companies in the Asian country, reported The Economic Times citing a source familiar with the matter.
ITC is set to create new products in the non-carbonated beverage unit, including juices, tea and coffee, while the dairy segment will produce packaged milk, butter and ghee, among others.
With this development, the Indian firm is seeking to compete with the rivals such as Nestlé, PepsiCo, Amul, Hindustan Unilever and Dabur.
In addition, ITC plans to commence scientific trials on functional foods in the near future to address metabolic disorders such as blood pressure, diabetes and nutritional deficiency.
The source was quoted by the news agency as saying, "ITC is on the job on developing several new product for these categories which will be rolled out in a phased manner from next fiscal."
ITC foods divisional chief executive Chitranjan Dar told the news agency that the health platform will be next big thing for the company in its food business.
"There are plans to enter several new categories which would quadruple contribution of health food to total food business in 3-4 years from 5% now," he added.
