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Furniss Biscuits launches bite-sized treats

Zoom in font  Zoom out font Published: 2014-04-03  Views: 0
Core Tip: Cornish biscuit manufacturer Furniss has launched a new range of bite-sized treats that offer sophisticated snacking options to lovers of their traditional biscuits.
Cornish biscFurniss Biscuitsuit manufacturer Furniss has launched a new range of bite-sized treats that offer sophisticated snacking options to lovers of their traditional biscuits.

Furniss is aiming to appeal to the on-the-go trend by creating baked, high quality biscuit treats.

The newly launched range of 40g ‘grab-bags’ allows those on the go to dip into miniature versions of some of Furniss’s most popular Cornish biscuits, offering a choice of Original Ginger, Dark Chocolate Ginger, Butter Shortbread and Choc Chip Cookies.

The grab-bags also show-off the brand’s new packaging characterised by zig-zag and polka-dot styling.

Available nationwide, the range is designed as an option for on the go channels such as vending and travel operators, coffee shops, takeaways and service stations.

Its impulse value makes it attractive to garden centres, delis and farm shops.

Furniss has already had significant interest in the product with a number of large wholesalers signing up to stock the range, as well as independent outlets across the South West.

It has an RRP of 59p.

Mark Muncey, sales and marketing director at Furniss said:

“These new bite-size biscuits are our way of letting people enjoy a little bit of what they fancy whilst they’re on the move.

“The range appeals to a wide range of consumers, especially the younger generation and we’re really pleased with how it’s been received.

“We pride ourselves on producing great tasting, quality biscuits that remind people of happy times in Cornwall.”

Furniss is proud to be a Cornish company and is donating 1p from the sale of every packet of biscuits towards protecting and preserving the outstanding universal value of the Cornish Mining World Heritage Site.

 
 
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