Dabur India Ltd, one of the country’s leading packaged fruit juice makers, entered the packaged beverage space with the launch of Real Activ Tender Coconut Water, a 100 per cent natural tender coconut water brand which is rich in minerals, and does not contain added sugar or preservatives. It would be available in 200ml bottles priced at Rs 35.
At the launch, Praveen Jaipuriar, category head - foods, Dabur India Ltd, said, “Coconut is nature’s miracle fruit. The health benefits of coconut water are numerous. It has natural hydrating qualities and is a great source of nutrients.”
“Naturally rich in minerals and electrolytes, coconut water recharges and detoxifies you. The demand for coconut water is growing by the day, as more and more consumers are beginning to realise the endless benefits of natural coconut water,” he added.
“Dabur has always been known for offering natural, healthy products that provide wholesome nutrition. With the launch of Réal Activ Coconut Water, we are further expanding our fruit-based beverage category to give our consumers a wider choice,” Jaipuriar stated.
