Dabur India has entered into the packaged milk shake market with the launch of Réal Fruit Shakes under the brand Real.
Réal Fruit Shakes has been pilot launched with a single variant - Mango Shake - and will be available in 200ml and 1l packages.
Dabur India Foods marketing general manager Praveen Jaipuriar said that the company has pioneered the concept of packaged fruit juices in India with the launch of Real and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with Real Activ.
"With the launch of Real Fruit Shakes, we aim to not only extend brand Real to give our consumers more choices but also make the experience of having milk more enjoyable and nutritious for kids," added Jaipuriar.
Réal Fruit Shakes is packed in a 6-layered Tetrapak packaging which ensures a shelf life of six months.
The company has also recently introduced the Superfruits juices category in India with the launch of RÉAL SUPAFruits.
