nder the Réal Activ brand.According to a press release issued by the company, the product is a combination of yoghurt & fruit juice in a drinkable format. It will be available in two variants - mango and strawberry. It will be available in two SKUs 1l & 200 ml priced at Rs 105 and Rs 25 respectively.
“Dabur has been operating the 100% fruit juice market with its brand Réal Activ range of fruit and vegetable juices with no added sugar & preservatives. Réal has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India and were also the first to introduce 100% fruit juices and fruit-vegetable juices. We expanded the category with India’s first fruit fibre beverage – Réal Activ Fiber+. With the growing level of health awareness in India, there has been a spurt in demand for healthy functional foods. With the launch of Réal Activ Drinking Yoghurt, we aim to not only expand the Réal Activ brand but also give our consumers more choices to make their modern hectic lifestyle healthier,” stated Praveen Jaipuriar, category head – foods, Dabur India Ltd.
