Cadbury Dairy
Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded convenience retailers this April, with the launch of two new price-marked packs.
Co-branded innovations have been a success story over the last 12 months.
Cadbury Dairy Milk with Oreo, which combined the chocolate brand with the biggest biscuit brand in the world, has generated over £19.3m, making it the number three small tablet in 2013.
Cadbury Dairy Milk with Daim aimed to build on this success and was worth £4 million after just 12 weeks in the market, and both have successfully attracted a younger generation of consumers to Cadbury tablets.
The new £1.29 (RRP) PMPs aim to help independent stores make the most of shopper excitement surrounding these new products at the same time as capitalising on the advantages of price-marked packs.
Research suggests that stocking PMPs could be beneficial to independent retailers, and that they could increase impulsive purchasing.
The majority of retailers believe that PMPs sell faster than standard packs and use them to save time pricing in store.
Susan Nash, trade communications manager at Mondelēz International, said:
“Shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs.
“By offering innovations that consumers love as PMPs, retailers can make the most of two great opportunities – as well as giving customers the reassurance of clear pricing, they can take advantage of huge consumer excitement about some of the country’s biggest brands.”
Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded convenience retailers this April, with the launch of two new price-marked packs.Co-branded innovations have been a success story over the last 12 months.
Cadbury Dairy Milk with Oreo, which combined the chocolate brand with the biggest biscuit brand in the world, has generated over £19.3m, making it the number three small tablet in 2013.
Cadbury Dairy Milk with Daim aimed to build on this success and was worth £4 million after just 12 weeks in the market, and both have successfully attracted a younger generation of consumers to Cadbury tablets.
The new £1.29 (RRP) PMPs aim to help independent stores make the most of shopper excitement surrounding these new products at the same time as capitalising on the advantages of price-marked packs.
Research suggests that stocking PMPs could be beneficial to independent retailers, and that they could increase impulsive purchasing.
The majority of retailers believe that PMPs sell faster than standard packs and use them to save time pricing in store.
Susan Nash, trade communications manager at Mondelēz International, said:
“Shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs.
“By offering innovations that consumers love as PMPs, retailers can make the most of two great opportunities – as well as giving customers the reassurance of clear pricing, they can take advantage of huge consumer excitement about some of the country’s biggest brands.”
