ient fish brand, has launched a new money-off next purchase coupon to encourage trial of its latest NPD.The promotion features on 500,000 Princes Tuna Chunks 4-packs and provides shoppers with a 50p money-off coupon for Princes Tuna Pasta Bakes, Tuna in Tomato, Tuna Salads and Tuna Deli Fillers.
Graham Breed, convenience channel marketing director at Princes, said: “We’ve invested heavily in bringing innovative new products to market that are designed to drive both value and growth in the £17.3 million added value tuna market.
“Currently, only 3% of standard tuna consumers purchase added value tuna*, so by including the coupon on a high volume SKU, the aim is to achieve incremental sales.
“75% of value from our recent Tuna Salads launch has been incremental, and 38% of this was from new shoppers to the category.
“We expect this trend to continue with our recently launched Tuna Pasta Bakes.
“This money off next purchase coupon will incentivise even more shoppers to try something new within our added value tuna range.”
The promotion will run until September 2014.
