DSM has inaugurated its Fortitech Premixes plant in Vadodara, Gujarat. The plant is spread across 5,000 square meters and the company says it will be a one-stop source for food, beverage and pharmaceutical manufacturers looking for fortification as a way to differentiate their products from their competition. The new plant will service the South Asian market with its teams split between Delhi and Mumbai, as well as a business development group, based in Malaysia and an upcoming Nutrition Innovation Center in Singapore. The initial employee headcount for this plant will be 29 full-time positions.
“We are delighted to start our new Fortitech Premixes plant in Vadodara,” said Rick Greubel, president, Human Nutrition & Health. “All Fortitech Premixes adhere to the criteria set forth in our Quality for Life™ program, which represents our unwavering commitment to quality, reliability, traceability and sustainability. As one of the fastest growing economies in the world, we believe that this facility in India will add to DSM’s overall growth and profitability. By expanding our presence, we aim to deliver more value to our Indian and South Asian customers.”
“We see tremendous opportunity in India in the food, beverage and dietary supplement market,” said Bharath Sesha, president, DSM India. “Indian consumers are becoming more aware of healthy lifestyle choices and are actively looking for nutritional products that they can rely on. Our goal is to support healthy, quality living in India, and our Fortitech Premixes plant in Vadodara is an important step towards achieving it.”
“Growing economies, such as India, offer tremendous opportunities for Fortitech Premixes,” said Brian Wilcox, global vice president, Fortitech Premixes. “The fast-paced lifestyles of today’s consumers mean that proper diet and nutrition are not always within easy reach on a daily basis. We have a long and successful history of working with food and beverage manufacturers to create fortified products that have a tremendous appeal to consumers. We are looking forward to continuing that tradition with our operations here in Vadadora. The talented workforce we have on hand here can only guarantee our success.”
According to the company, DSM has a long history of combating micronutrient deficiencies around the world and has a number of partnerships including with the UN World Food Program, Aisyiyah Project – Indonesia; One Goal Campaign - Asian Football Confederation; Sight and Life; etc.
Fortitech Premixes are customised blends of functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. They are used in a wide range of products, including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies and supplements. Additionally, the nutritional ingredients are also tailored to address specific health concerns with research to support their claim.
